eddie hitze

UX/UI Designer + Front-End Developer

My entire life, I have had a love for visual problem solving. As a UX/UI Designer and Developer for the past 20+ years, this has led me to designing award-winning digital experiences that captivate and inspire. I am highly motivated and results-oriented with a proven ability to create innovative and user-centered digital experiences. I excel at crafting clean, functional, and visually appealing websites that exceed client expectations and deliver measurable results. My commitment to staying abreast of the latest industry trends ensures I consistently deliver cutting-edge solutions that drive engagement and achieve business objectives.

Brands I have partnered with:

my experience

UI Design Manager

OneAmerica Financial

Conducted in-depth client analysis to identify specific needs, demographics, and user groups for national brands.
Collaborated and led cross-functional teams of creatives and marketers in developing and executing integrated marketing campaigns across multiple channels.
Designed, developed, and deployed engaging web components for retirement planning tools, empowering client employees to achieve their financial goals.
Strategically planned, designed, and developed high-impact digital collateral, including compelling emails and user-friendly websites, for OneAmerica Financial.
Served as a brand guardian, fostering strong client relationships and ensuring consistent brand adherence across all deliverables while meeting critical business objectives.
Successfully delivered impactful campaigns for prominent clients, including the Indiana Pacers/Fever, Menards, the Archdiocese of Indy, and Vermeer.
Recipient of 70+ prestigious national awards, including MarCom, Communicator, Hermes, and W3 awards, recognizing excellence in marketing and communications.

Sep 2012
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Nov 2024

Multimedia Designer (Contract)

Washington National Insurance Company

Conceived, designed, and edited high-quality company web collateral, including engaging emails and user-friendly websites.
Created captivating animation projects, incorporating professional audio production and seamless video integration.
Conducted thorough client needs analysis to develop and deliver impactful presentations tailored to a national audience.

Mar 2012
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Sep 2012

Senior UI Designer (Contract)

Blue Cross Blue Shield of Michigan

Designed and developed a wide range of web initiatives, including both internal and external platforms.
Served as a Subject Matter Expert (SME) in web design, SEO best practices, and compliance standards, providing expert guidance to clients.

Oct 2011
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Mar 2012

UI Design Consultant

Ascension St. Vincent Health

Provided ongoing support for all St. Vincent web initiatives, prioritizing an exceptional user experience.
Designed and coded cutting-edge front-end development for award-winning websites for the Peyton Manning Children's Hospital and St. Vincent Sports Performance.
Developed dynamic Flash elements, incorporating engaging animations and seamless video integration.
Designed and deployed visually compelling social media collateral across key platforms, including YouTube, Facebook, and Twitter.

JuN 2010
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Jul 2011

Lead UI Designer + Developer

Elavio, Inc.

Provided comprehensive support and maintenance for all Elavio client sites, utilizing a diverse range of CMS and FTP platforms.
Designed and developed standards-compliant websites with a strong emphasis on user-centered design principles and best practices.

Jun 2008
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Jul 2010

Lead Designer + Creative Director

Golfer's Guide Marketing Solutions

Developed and delivered high-quality client websites, ensuring adherence to industry best practices and accessibility standards.
Collaborated directly with clients to understand their unique needs and develop creative, tailored solutions that exceeded their expectations.

Aug 2006
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Jun 2008

Creative Services Coordinator / Graphic Designer

Cheever IndyCar Racing Team/Alleanza Marketing

Collaborated with the marketing team to develop compelling presentation materials that effectively drove new sales opportunities resulting in new sponsorships.
Designed and deployed high-visibility marketing collateral, including branded racing cars and materials featured on national television broadcasts.

Nov 2004
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Jul 2006

education

Ball State University

Bachelor of Fine Arts

Graphic Design/Visual Communication

2003

skills + proficiencies

Research

Usability Testing, Interviews, Competitive Analysis, Journey Mapping, Card Sorting, Content Analysis, Information Architecture, User Research, User Personas

Design

UX/UI Design, Interaction Design, Responsive Design, Email Design, Wireframing, Prototyping, Typography, Color Theory, Design Systems, Visual Hierarchy, Design Critiques, Data-driven Design

The Programming Languages + Tools I Use

Adobe Creative Cloud, Figma, Front-end Development, Email Development, HTML5, CSS3, jQuery, Development Frameworks (Bootstrap, Tailwind, etc.), CMS Programs (Wordpress, AEM, Joomla, etc.)

HTML5
CSS3
jQuery
Figma
Adobe
Bootstrap
Wordpress
MacOS
Windows
SFMC

Soft Skills

Teamwork, Leadership, Collaboration, Communication, Adaptability, Client + Vendor Interactions, Attention to Detail, Critical Thinking, Problem Solving, Time Management, Empathy

My Workflow

Research + Inspiration
Sketch + Ideation
UI + Motion Design
Code + Build
Testing + Iterations

my work

Here's some examples of my more recent work

Pacers Sports and Entertainment Retirement Site

The Indiana Pacers are an American professional basketball team based in Indianapolis. The Pacers compete in the National Basketball Association as a member of the Central Division of the Eastern Conference.

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Menards Retirement Site

Menards is an American big-box home improvement retail chain headquartered in Eau Claire, Wisconsin. It is the third-largest home improvement retailer in the United States, with 351 stores in 15 U.S. states, primarily in the Midwest.

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Archdiocese of Indianapolis Retirement Site

The Archdiocese of Indianapolis is a Latin Church diocese of the Catholic Church in Indiana in the United States. When it was originally erected as the Diocese of Vincennes on May 6, 1834, it encompassed all of Indiana as well as the eastern third of Illinois.

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Vermeer Retirement Site

Vermeer Corporation is a manufacturer of industrial and agricultural equipment. The privately held company distributes products globally from seven production facilities and offices in Pella, Iowa, United States and multiple locations worldwide.

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Seacoast Bank Retirement Site

Founded in 1926, Seacoast Bank has been Florida's community bank for over 90 years.

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Houston Police Officer's Union Retirement Site

HPOU represents the dedicated officers of the US's fourth largest city.

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Cookeville Regional Medical Center Retirement Site

Cookeville Regional Medical Center is the premier healthcare institution in the Upper Cumberland region of Tennessee.

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Tricorbraun Retirement Site

TricorBraun is a global wholesale packaging leader offering custom & stock packaging solutions with rigid & flexible options.

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Telligen Retirement Site

Telligen is a trusted partner for U.S. government health agencies, state Medicaid agencies, self-funded employer and Taft-Hartley health plans, and managed care organizations, improving health outcomes for millions of people nationwide through proven health management solutions and healthcare expertise.

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RTI Surical Retirement Site

RTI Surgical is a global, industry leading surgical implant supplier that provides design, new product development, processing and manufacturing services in support of patients and leading medical technology companies.

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Blain Supply Retirement Site

Blain's Farm & Fleet, is a regional, family-owned chain of 45 farm supply retail stores in four states (Wisconsin, Illinois, Iowa and Michigan) of the Upper Midwest region of the United States.

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Boyer's Food Markets Retirement Site

Boyer's Food Markets, Inc. is an American supermarket chain that operates stores in eastern Pennsylvania.

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Apache Industrial Retirement Site

Apache Industrial’s rich history as a multi-service solution provider serving the industrial and commercial construction and maintenance industries across North America dates back to 1967.

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